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We post various articles from different sources as a resource for Canadian accounting and bookkeeping professionals. Please feel free to comment or contact us to have yourself considered as an author.

The Psychology of Color in Marketing

(Source: https://www.chamberofcommerce.org/guide-to-color-psychology-marketing/)

Colors matter in the marketing world. There are brands that are initially associated by color. For instance, Target is synonymous with red and Home Depot is associated with orange. Selecting brand colors for marketing purposes sound simple, but it actually requires a lot of thought.  Colors aren’t just visually appealing, they actually spark emotions in consumers. So, selecting a brand color scheme is more difficult than picking a favorite color, marketers, and designers have to consider a company’s purpose, products, and the emotion it wants to convey.  Consumers pay attention to colors too. Eighty-five percent of consumers say color is the primary influencer during a purchase decision.  This guide will explore color psychology in marketing and provide useful tips to select the ideal colors.  

Read more about the psychology of colour when thinking about developing your brand at https://www.chamberofcommerce.org/guide-to-color-psychology-marketing/)

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Business Blogging: Why It's Crucial For Growth and How to Do It

The following is from Karl Kangur, the founder, and CEO of MRR Media. We are pleased to share his thoughts to assist you in developing a steady stream of traffic to your website and business. 

Blogging has evolved beyond recognition in the last decade. Once considered an amateur pursuit for people to share opinions, blogs are now an integral part of marketing. It’s a source for some of the most valuable content online, filled with useful and relevant information.

It is worth remembering people don’t only go online to purchase. They use the Internet for information, news, and research.

As such, businesses are increasingly seeing the value of having a blog for lead generation, rankings, awareness and more. Let's take a look.

Search Engine Optimization (SEO)

Google is always looking for authoritative and fresh content. The technology giant regularly updates its algorithms to improve search results. Google’s full list of filters isn’t known, but it does include keywords and the number of links to your site. A survey found companies that have a blog receive 97 percent more links than those who do not.

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